One of the technologies I work with is video conferencing. There are plenty of systems today in boardrooms, but there is a question whether video conferencing will ever become a mass consumer application. To get over consumer anxiety there is a lot of work going on in "beautification" (seriously) as well as privacy features to blur out the background behind you.
And why would you want to blur out the background? This commercial from Europe shows why. Or maybe this is why people would want video conferencing. NOT work safe.