Wednesday, May 07, 2025

AI Isn't Just Gunning for Programmers Anymore - Now Marketing is in the Crosshairs

  

AI hasn’t just disrupted coding—now it’s coming for marketing.  That hit me while designing a fake movie poster with ChatGPT for a LinkedIn AI course (they're actually worth a look). What started as a visual joke started to feel like a headline from next quarter.

Over the last year, I’ve used AI to scrape market data, chart share trends, generate logo concepts, and draft everything from bylines to pitch decks. It’s like hiring a tireless intern with no lunch breaks or salary.

But AI isn’t magic. It fumbled when I told it to list a number of competitors in my former specialty - it missed on of the largest multi-billion dollar players entirely.  That’s where human judgment—the stuff no scrape can find—still matters.

So no, marketing teams won’t vanish. But they’ll shrink, refocus, and adapt.  The strategist stays. The intern is now digital.

My fake movie poster said “How AI Took Over Marketing.” The truth? It’s already writing the opening credits.

And this article.