The title of this post is from Bill Murray in Lost in Translation. I know I seem to be referring to this movie a lot, but Sofia Coppola did capture a lot of the strange things Americans notice while traveling in Asia.
The reason Murray's character is in Japan is to get paid a ridiculous amount of money to do a commercial - something most major movie actors wouldn't be caught doing stateside. The fact is, this really happens. I picked up this little flyer in the Seoul airport for Lancelot Scotch:
In fact, there is a dedicated web site that chronicles major American actors doing commercials in Japan which allows you to search by last name.
People who have never been to Asia might not get the fact that the reason Murray is in Japan is a part of the movie's humor.
Here is a follow-up post where I hunted down the main scenes from Lost in Translation.