Thursday, January 27, 2005

Cliches and Catch Phrases

Just Procrastinating Has a Dream: develop a cliche that will be universally adopted.

This is a worthy goal, and similar to a major professional aspiration for advertising executives: creating a massively used "catch phrase". While cliches are truisms that people use for specific cases, catch phrases usually don't designate any deep truth or meaning, and - ideally - relate back to the product. In addition, cliches are generational or regional, while catch phrases usually last a few months, tops (example: "I love you man!")

Besides advertising, catch phrases also come from movies ("I'll be bak"), comedians ("Now, isn't that Special?!)" and TV shows ("Don't have a cow, man!").

The thing is, our culture generates so many catch phrases that there is there is a board game which names the catch phrase, and you name the source.

Based on this I will create my own cliche: Everyone in America will generate a catchphrase once in their life (okay, maybe I am ripping of Warhol's idea a little).

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