Marketing Trivia, Trademark Category

I can't think of anything worth blogging on today - there's stuff developing, but I can't blog on it yet - so how about a small bit of marketing trivia?

The fast food chain "Arby's" is the phonetic spelling of the initials "R" and "B", which is short for "roast beef", their signature sandwich.

So now you have something to remark on when your officemates are arguing about which fast food chain to go to for lunch.