GEICO Caveman TV Show?

Like most people I find the GEICO caveman commercials rather amusing. Their constant consternation of how they are depicted in print, media and ads is something everyone can relate to. Plus the fact that these cavemen are running around in present day society is part of the joke.

But is this set-up enough for a TV series?

These days the caveman is breaking from the confines of the 30-second spot toward longer formats -- the latest a still-in-negotiation deal to star in a half-hour comedy show produced by ABC. The potential series, being worked out with Geico's shop, Interpublic Group of Cos.' Martin Agency, would focus on (the) three cavemen who have found themselves repeatedly humiliated by Geico's tagline: "So easy a caveman can do it."

I dunno. This is one of those one-gag set-ups that works fine in a commercial or SNL skit, but would quickly lose comedic steam in a longer format.