Wednesday, October 24, 2007

This Could Be in a Textbook, Except It's Real

This chart from Nokia's earnings call (and compiled by Merrill Lynch) is just classic. Average selling price (ASP) is on the left axis, millions of units shipped on the right axis. Note the time period is in quarters:

In one glance this chart is showing:

  • Fundamental connection on price versus volume demand.
  • Moore's Law, or more broadly, how technology products become cheaper over time

  • How Nokia is beating the crap out of its supply chain

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