I've been rolling my eyes at all of this. But if Samsung can make a chardonnay-sipping tree hugger feel good about plugging in his 50" wide-screen TV to the coal-fired power grid, I'm okay with that (that's what marketing is all about).
But everyone outside the Sierra Club is starting to see through the smoke and mirrors:
“Energy Pulse 2007,” a study released in October by The Shelton Group, Knoxville, Tenn., reveals a significant, measurable downturn in purchase intent for a range of green home products, as well as rising skepticism about advertisers’ use of terms like “green,” “sustainable,” “earth,” and “eco-friendly.”
Like everything else in the consumer area, the corporations bludgeoned the term, making it as meaningless as "new and improved".