Can You Say "Kludge"?

Apple fan-sites probably already posted this, but I heard about this only today. What a joke - you have to encase your entire phone, removing its functionality, to get a few more powers of optical zoom:

Thanks to the people at Conice, iPhone owners can now get in close on the action without actually being close, because here is an optical zoom lens designed specifically for the Jesus phone. Because there is nowhere on the iPhone where this barrel can screw in, the optical zoom lens attaches to a transparent protective case that wraps around the rest of the iPhone.Yes, it takes away from the sleekness of the iPhone and it weighs nearly as much (4.69 ounces vs. the 4.8-ounce iPhone), but now you get to enjoy 6x optical zoom.

.