Friday, October 22, 2004

Intel Chased Out of a New Market?

The largest chip company in the world can't make it in a market currently dominated by also-rans:
Intel has scrapped plans to offer a liquid crystal on silicon (LCoS) chip for big flat screen displays, a spokeswoman for the company has confirmed.

The chip giant had announced its plans to enter the big screen television market amid much fanfare at the Consumer Electronics Show in Las Vegas in January.

But those plans appeared to hit a bump in August when the company said the chips would not be available in time to bring down prices of big screen televisions during this year's holiday shopping season.
Intel actually has a spotty track record in mass-market, commodity driven markets. The company has grown fat on its defacto monopoly on PC processors, and does well in flash memory, but it is hard to point to another segment where Intel leads, and there are several other markets where they were chased out (image sensors being one of them). I guess they just aren't paranoid enough.

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