My company has had an influx of new executives along with some reorganizational shuffling. After the dust cleared, all the execs have titles that pretty much cover the same areas. Here is the actual list of titles:
VP - Corporate Strategy
VP - Strategic Planning
VP - Business Development
VP - Emerging Markets
VP - Marketing
The turf wars are already developing. The main demarkation lines are pretty clear, but what is obscure is where the alliances will form. The VP Biz Dev is getting friendly overtures from the previously chilly VP Marketing after the VP Strategic Planning came on board. The VP Corporate Strategy is politically hobbled, but has a good personal relationship with the VP Emerging Markets.
Just so everyone is clear, I report into the guy who owns the top-line revenue number.