"Ah ha," I thought to myself, "this was a clever marketing ploy." Now wanting to get rid of them as soon as possible, I duly informed them that I subscribed to the Wall Street Journal and wasn't interested in the "Comical".
"But, but," one of them replied in a deep Texas drawl, "that paper doesn't even have PICTURES!"
I shut the door in their faces - and on their other physical features. I assumed they would have no difficulty getting other men in the complex to subscribe.
The Wall Street Journal did add pictures a few years later, taking away that sales tactic, and more recently came out with the "Weekend Journal". I have generally liked these changes and thought they added to the paper.
Today, however, they came one step closer to the Comical and other mainstream papers, by coming out with a new physical format and editorial changes. The worst part is the new format - the dreaded 48" broadsheet - that reduced the number of columns from six to five, making it look like a toy newspaper:
The other changes are in content. They promise more "analysis" of the news
A cornerstone of the new Journal will be an increased focus on unique, differentiated content, with 80% of the news content focusing on "what the news means" not just "what happened."
Great. So they are becoming more like a blog? I dunno, I read blogs and newspapers for different reasons. I don't WANT Instapundit to be like the WSJ or the WSJ to become more like a blog. They each give me a different kind of information, and I like it that way.
So I will have to think long and hard about whether I re-subscribe. Of course if I don't, I might get the harassing mail campaign like I did the last time I let my subscription expire.
Update: A different perspective from Business Pundit.