As noted below, I attended the Photo Marketing Association tradeshow last Friday. While the show was very worthwhile for me (5 meetings), it didn't seem that interesting for the average consumer unless you are really into digital or film photography.
The show still focuses on the film photography industry, so a majority of floor space is still dedicated to that segment: minilabs, paper, chemicals, stuff for studios, frames, you name it. Even those companies that have both film and digital cameras seem to focus more on their film cameras for this show (since CES is the highlight for tech, this is probably why). I would say that less than less than 10% of the floor space was for to digital cameras, printers, monitors and other high-tech tools for digital imaging. Photographyblog has
a complete listing of all the announcements, mainly focusing on digital imaging.
That being said, here are a few things I noticed in the digital imaging realm:
Digital Photo Receiver - I still don't get these gadgets, but I guess I'm not the target audience. These are essentially little monitors that hook up the internet and upload digital pictures, i.e. a digital picture frame. The pitch is that you can
change the picture every day!, but that isn't a value proposition for me, especially at $150. They said grandparents out of state are the big audience. These things hook up to the internet via a phone line. When asked if they had a WIFI version, their reply was "Grandparents don't know what WIFI is," but admitted they had one on the drawing board (my guess is that there is a cost problem).
Digital Video - The video camera market seems to be fragmenting into two areas:
1. Low End - Little cameras smaller than a typical MP3 player were in several booths, but most notably the Panasonic booth. These record low quality video onto a memory card and usually do several other functions as well (voice recording, MP3 playback, etc.).
Probably not something to take on vacation, but fun for kids and the like. This sort of gadget goes into the whole (CAUTION: Overused Word Warning)
convergence thing that is going on with portable devices. We have cellphones with cameras, PDAs that play music, MP3 players that play video games, etc. The theory is that one day we have a portable gadget that does everything well. My guess is that we will wait a
long time.
2. High End - "Normal" digital camcorders were still a big thing at the show. The trends in this segment haven't really changed: more resolution, smaller size, and recording directly onto DVD. I keep thinking a solid state camcorder will be announced (other than the low end ones above), but that doesn't seem to be happening. As HDTV takes off, expect direct to HDTV format camcorders in the near future.
Digital Still Cameras - I didn't spend a lot of time looking at this segment, but there were no big announcements that caught my eye. The digital SLRs at the high end keep getting more and more impressive and if you have a big budget, I would recommend looking at these before you buy your next high-end film SLR. The consumer DSCs are getting higher resolution with prices continuing to decline. No-name brands were in everywhere in this space and I think the Japanese are going to have to abandon this segment at mass retailers.
So overall, nothing really big to report to the average reader, but a worthwhile business trip for me personally.